The TradeOff Platform
TradeOff is the world’s first monetised and scalable digital media platform using gamification and Blockchain technology.
The TradeOff Process
The Tradeoff process is now fully operational and available for corporate use.
The TradeOff Mission
Tradeoff’s mission is to address this global issue and the lack of trust in financial institutions. These are significant issues for individuals, employers, financial institutions and society.
We intend to “Do Good” by improving an individual's skills, knowledge, confidence, motivation to act and access to financial products.
TradeOff also intends to “Do Well”. It is building a successful global organisation by providing our audience with an entertaining and rewarding experience and effective solutions to our client’s needs.
For financial services, it is also disruptive, creating opportunities for early adopters and threats for everyone else.
Player/Audience Issues
The TradeOff audience are ill-equipped to make informed life and financial decisions.
Investment Fundamentals
80% of the G20 do not have a working understanding of compounding.
Gender inequality
36% of single Australian women retire in poverty.
Professional advice
65% do not use independent sources of information to compare products.
Solution
TradeOff is a virtual copy of the physical world.
Real stories and products
Players use real financial products and real historical data as they engage in typical life situations before they face them in the real world. In effect, they can see over the horizon.
Transition
When they are sufficiently knowledgeable and comfortable to do so, TradeOff transitions the individual to the real world product. Knowledge is power!
Audience experience
The audience engages with tradeOff for three reasons.
Fun
Play for fun, entertainment, social interaction, competition with others and fantasy experiences.
Learn
Learn how to make better informed decisions through skills and knowledge, confidence and motivation and access to suitable products. Focus group research found that 89% of our target audience want to play initially to make more money in the real world.
Earn
Players receive rewards in the form of exchangeable tokens. These tokens are issue based on the players activity within the game. The tokens can be exchange directly for cash or game features at any time.
TradeOff Player Types
TradeOff provides a customised experience of each player type.
The Game
TradeOff is the Game of Money and Life
Content
At it core, TradeOff is the “game of Money and Life”. It includes typical life decisions as well as investment, risk and financial management decisions. TradeOff is built around the real world narrative and uses 200 real world financial products and the full range of lifestyle products.
Design
The audience plays to learn how to make better informed decisions through skills and knowledge, confidence and motivation and access to suitable products. Focus group research found that 89% of our target audience want to play initially to make more money in the real world.
Scope
TradeOff is world-class digital innovation. It is loads of fun, highly educational, great for
business and proudly Australian. TradeOff is designed by the world’s best software designers and
content writers together with education specialists and financial services marketing experts.
Players play TradeOff with their family and friends for the fun and entertainment.
Client Issues
TradeOff addresses major client issues
Employees
Improve employee loyalty, motivation and productivity.
Consumers
Broaden and deepen consumer engagement; Increase qualified sales leads and conversion rates.
Community
Improve the effectiveness of corporate social responsibility.
Client Outcomes
TradeOff offers measurable outcomes to the client.
Case Studies
The TradeOff Token
TradeOff uses blockchain for its rewards program.
Participant exit
Investor exits are often either non-existent or heavily in favour of the buyer and at low valuation multiples.
Participant return
Many fail to operate profitably, due to lower than expected revenues, initial discounts to new customers high marginal costs and lack of economies of scale.
Lack of speed of return
Achieving profitability and capital growth invariably takes longer and requires more capital than projected.
The Solution
The TradeOff token will be listed on one or more crypto
exchanges (once token demand is sufficient to
produce an appreciating token) prior to tradeOff’s
global launch in January 2020
Read more ›
The listing enables a partial or complete exit for token holders in a liquid market into a range of FIAT currencies (USD, STG, AUD, etc.)
The Solution
TradeOff’s token price is based on the supply and demand of the token not operating profitability or
initial economies of scale
Read more ›
The token will appreciate once token demand exceeds token supply, whether the business is operating
profitably or not.
TradeOff is creating a finite number of tokens (50m) and heavily managing/restricting number of
tokens in circulation. This cannot be changed.
Using tradeOff’s B2B model, it has already has signed deals that create token demand. Playable
versions of the game enhance the saleability of the concept and token demand.
The Solution
TradeOff’s heavily discounted token ($A5 for a $A10 token) is designed to
provide rapid and significant returns to token holders (See also points under “Lack of return”)
Read more ›
In addition to the above, if TradeOff™ needs additional funding, it can do this by selling some of
the tokens it holds into the market.
TradeOff™ will appoint an independent person to report a nd interface between TradeOff™ and
token participants, by way of both formal
reporting and updating information/crypto-education.
About Us
TradeOff offers customised solutions to commercial and not for profit organisations.
Mike Burden
ChairmanMike is the creator and founder of TradeOff. Mike combines more than 30 years experience in both media and entertainment and financial services
Andrew Gilkes
Managing DirectorAndrew combines a background in education, economics and financial services over the past 30 years in Australia and Asia
Matt Needham
Chief Information OfficerMatt has more than 20 years experience in financial services technology and games
Ben Sawyer
Game ArchitectWith nearly 20 years experience designing games for purposes beyond entertainment, Ben is considered one of the global experts in serious games, and games for behavior change. He serves TradeOff’s master game architect and consulting producer
Mark Donnellan
Executive Vice PresidentMark has over 30 years experience in operational risk, compliance and audit in financial services in Australia and Asia
Hal Josephson
Executive Vice PresidentHal has 30+ years experience as a technology entrepreneur in the USA, Asia and New Zealand specialising in gaming, media and telecommunications
John Hammond
Executive Vice President-CommunicationsJon has more than 30 years experience in Media and Communications in the UK
Anne Duffy
Executive Vice President-Corporate Social ResponsibilityAnn has 30 years experience in Corporate Social Responsibility in North America and Europe
Contact Us
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